How Kirk Du Plessis Built a 100,000+ Member Online Membership!

 

Kirk Du Plessis is not only a great friend but the founder of optionalpha.com, which is dedicated to helping its members understand investing in the stock market. Kirk has developed a mind-blowing membership with over 100,00 members!

In today’s episode we are going to discuss Kirk’s unique content strategy that lead to that exponential growth in his membership, how he uses tiers to maximize profit in his monthly recurring revenue, his plan for adding a SaaS product in his recurring revenue stream, and a bonus discussion on how he used YouTube to grow his audience.

 

What You’ll Learn:

  • What the key component of a membership is. (10:50)
  • How to make sure there’s something for every one. (13:30)
  • Why you let people ‘use and abuse’ your content and training for free. (19:42)
  • How to use tiers in your membership. (24:45)
  • How to run your membership like a glacier. (29:30)
  • Why you don’t need to spend money on advertising. (30:00)
  • How to...
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