How Kirk Du Plessis Built a 100,000+ Member Online Membership!


Kirk Du Plessis is not only a great friend but the founder of, which is dedicated to helping its members understand investing in the stock market. Kirk has developed a mind-blowing membership with over 100,00 members!

In today’s episode we are going to discuss Kirk’s unique content strategy that lead to that exponential growth in his membership, how he uses tiers to maximize profit in his monthly recurring revenue, his plan for adding a SaaS product in his recurring revenue stream, and a bonus discussion on how he used YouTube to grow his audience.


What You’ll Learn:

  • What the key component of a membership is. (10:50)
  • How to make sure there’s something for every one. (13:30)
  • Why you let people ‘use and abuse’ your content and training for free. (19:42)
  • How to use tiers in your membership. (24:45)
  • How to run your membership like a glacier. (29:30)
  • Why you don’t need to spend money on advertising. (30:00)
  • How to...
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Mike Morrison of Membership Guys (Passive Income + Paid Advertising to Grow Membership Sites)


Mike Morrison is not only a great friend of mine, he has been in the online business space for nearly 20 years. He has done this as both an online agency owner and has been at the forefront of the rise of online membership site businesses.

Each week Mike drops a new show where he gives membership advice, tips, and insights on planning, running, and growing a successful membership website.

This interview was awesome! We covered everything from the power of memberships as a passive income stream, using paid advertising to grow your membership, and even a little discussion about professional wrestling, something we are both huge fans of! And yes, we tie it to memberships. You’ve got to hear it to believe it!


What You'll Learn:

  • The scary part of the online world. (1:30)
  • The slowdown 4-1-1. (5:30)
  • How to attract the right members. (8:45)
  • How tojust keep stacking. (11:30)
  • Subscriptions, subscriptions, subscriptions (21:00)
  • The importance of niching down +  being...
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Jody Moore of the Better Than Happy Podcast Talks Membership Site Communities

Jody Moore is a great example of how you really can change your life and others, through the membership model. The membership model allows more people access to Jody's life coaching, and allows her to help more people at the same time. More than 4,000 members, if we're getting technical. But, those members don't even know that she has that big of a following, because her membership, like ours, allows her the ability and freedom to devote her attention where she is needed most.


What You'll Learn:

  1. Why you don't have to have a big launch. (5:10)
  2. How to reach thousands of people. (9:35)
  3. How your membership site can evolve as you do. (11:35)
  4. How to deal with feeling the weight of leading your members. (14:40)
  5. How to define your own success. (18:00)
  6. You have to get A done before you can get B. (21:40)
  7. There is no cap to your potential. (25:35)
  8. What your sewing seasons and reaping seasons are. (34:42)
  9. How to grow your community. (37:10)
  10. How to picture the milestone you’re...
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Robbie Baxter Author of The Membership Economy on Membership Site Pricing and Trials

Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. And, was literally our membership bible for growing our first membership site into a million dollar membership.

In today’s episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.


What You’ll Learn:

    • What the Membership Economy is all about
    • The difference in headline benefits and engagement benefits
    • “The Acquisition Schute”
    • Why the free trial can help or hurt you
    • Why friction is key to attracting quality members
    • The Forever Transaction
    • How to evolve your offerings
    • The Membership Economy
    • How to engage and retain your members




Show Notes

Back in 2012, my wife Jocelyn and I...

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Joe Nicoletti From Learn Scrivener Fast On Moving From Course Sales To Membership Sites



Joe Nicoletti has had his course affiliate marketing business, Learn Scrivener Fast, for a long time. We sat down at a coffee shop one day, to figure our how to add a recurring revenue to his website. It was funny because we weren’t planning on it, we were just hanging out on a whim! Most people pay us to take to them about memberships and we have a plan.

Part of me was thinking, “I wonder what would happen if a guy who has course sales would open a membership.” Because, most people we see start from nothing, Joe was different because he already had an existing loyal audience.

Joe says what went so well for him was that he was very specific on his course topics from the get-go. His specificity brought in a core group of laser-focused people. The only time he struggled was when he was chasing other things, focusing on how to get more money into the business, which took away from his focus on the courses.

What he didn’t realize at the time was that what...

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