Chris says a YouPreneur is somebody who builds a business based on them. Not reliant upon them - but based on their own lives. These people are authors, speakers content creators, anyone that builds their brand around their personal journeys, personalities, expertise, anything that can help the people they want to serve!
Chris already had his content + marketing down through all of his work through speaking, Tropical Think Tank, blogging, podcasting. He had his service part of his business down pat. But, something was missing - an online component!
What does Stars Wars have to do with online business?
You don’t want to be Luke Skywalker. Chris says it may be cool to be Luke - he gets the girls, saves the day, all the fun stuff.
But, Chris Ducker would rather be Obi-Wan Kenobi. Why? Obi-Wan is the wise old guy that shows Luke the way and guide him the right way.
Just like the advice 17-year-old Chris Ducker heard: It’s all about the numbers - and the numbers never lie.
Chris knows his data and conversion rates. He knows regular content, weekly emails, Social Media presence consistency all drive his membership.
I love the way Chris used the word ecosystem to describe his business. Our business is not about having a membership, coaching program, or anything else. It’s about your people moving around your business for all their needs and how you can provide service to them in a variety of ways!